“We are now looking at a more competitive drinking scene than generations a few generations.” This is the warning from Yesmore Creative, who says why wine risks the loss of other -related drinks of the younger consumers.
“The state of the American wine industry …” is the way written by an article written in January for the New York Times entitled “American wine industry has the problem of the elderly.” It continues: “… According to a report I have seen closely making its path annually. Wine makers and advertisers of younger consumers lack … by not producing alcohol that suit their budgets and neglecting to reach them with targeted marketing campaigns.”
At a glance, the same thing can be said to the United Kingdom, as the only demographic growth was seen in 2022 in the 55 -year -old generations group, according to the UK wine wine report.
The report also states that the UK normal wine must get older and receives higher income in 2022 compared to 2019. But is it simple like producers who do not create a suitable budget wine and offer younger generations in marketing?
The New York Times also refers to “the distinct lack of preliminary wine.” In addition to “long avoiding food information” on the label, it has adopted something difficult, for example.
Although I (partially) agree to these criticisms, I think there is a much wider factor that prevents anyone outside the UK's Pommer group from participating in the category, and it falls on how to drink alcohol now in the UK.
The UK report shows that the frequencies that the British drink is stable wine, but the quantity is drunk on every occasion falls, as well as an increase in higher spending of the most adventurous parts of the population who drink wine. Meanwhile, spending decreased, routine drinking groups decreased.
This tells me that young generations take a more quality approach than quality when it comes to wine. More importantly, the largest decrease in size from all the brands that followed came from the lowest price ranges, which contradict directly with the US point of view.
The increase in organic wine is another major indication of quality.
Corvezzo built her brand image on the back of her organic condition
Corvezzo, the Italian brand PROSECCO, has made a seven -year comprehensive repair to completely convert its chrome into organic wine. Since then, being an essential organic product in the brand DNA. With the growth of the reported sales on an annual basis, it is a strategy that seems to be definitely working for the brand.
This level of Corvezzo is clearly explained as a stranger in the public wine market. Corviezo's fixed commitment to respecting the environment has earned it a sincere consumer base. As one of the few wine factories that do not use herbal pesticides, pesticides, or chemical fertilizers at all, Corvezzo is proud to maintain the transparency of production. The use of renewable energy sources enhances its dedication to sustainable practices that protect the planet. Insight from Corvezzo in organic production gave her an advantage in this industry, as organic products have exploded in recent years. Instead of focusing on the price, he was looking at how to give the UK consumer more.
Now, the United States and the United Kingdom are very different markets. Although they seem to have the same problem. I do not suggest a solution for the United Kingdom is suitable for the United States, but I think it is lazy jumping directly to the budgets of anyone less than FIY.
Quality can be explained on the quantity. Why are the quantities in the other population composition less, but why is there no growth?
Poor for selection
Wine must now compete with more drink options for young people to buy and enjoy
It is important to remember that we are now looking at a more competitive drinking scene. Young people in the UK have options and follow these options to find unprecedented new products that they can share with friends, something that exceeds the supermarket shelves. Not surprisingly, anyone will compete with wine now with more categories than ever, as they are sold to a generation with less drinking occasions and less attention to drinking than previous generations.
So for all wine brands in the UK, you may not be able to rely on the heavy, heavy consumption of Bomerer forever, instead of chasing it, creating a unique wine of its kind and appearance, as the quality governs the upper amount. Give something more and you will find that your customers will reward you for it.
One of the strategy has proven to focus on building relationships with customers. Here you look for loyalty and confidence with them, rather than one -time purchase. Submit a subscription -based service and reward them with limited versions and change SKU wherever possible.
Digital attractiveness
In addition, investment in digital marketing, that is, social media ads, can help bring with new customers and maintain participation in your brand. Look for relevant occasions where wine can find smoothly in socialization and show it in your content.
Power Power celebrities and reputation witnessed 19 crimes of great success through its association with Snooop Dogg and Martha Stewart
In addition to remarkable content, campaigns may be a key to attracting social audience. They are those that have talents that the younger audience does not know and confidence. 19 crimes that did this closely when I partnered with Snoop Dog on Kali Al -Ahmar. Instagram's fastest growing brand in 2022, outside the back of the campaign for SKU, and another with Martha Stewart. It was translated into real world sales, as well: Kali Reed was the first to sell red wine in 2022, and 33 % of new consumers in the wine category, according to the wine industry consultant.
The axis of portable options also helps the signs of old wine to catch up with younger competitors in attracting Gen Z and Millennium drink. RTDS offers an outdoor drinking solution, and one of the largest sales opportunities in the summer: festivals. In-Bev saw this opportunity and took advantage of it in 2019 when they bought Babe Wine, the canned beverage company founded by Celebrity Celebrity Fat Jewish. This was the highest cost of getting wine ever, and a few strong brands ascend to compete.
Finally, consider focusing on sustainability. Like Corvezzo, all brands of wine in the UK can do better show how sustainable production practices can create high -quality products without sacrificing taste or texture. This may include the use of natural ways to control pests, enrich soil and manage crops to reduce inputs and increase flexibility.
In general, yes, the young generations on both sides of the blessing join a cup of Vinu regularly like the older generations, but they are not very fast to blame the budgets. Do your work and you will be rewarded. Invest in first -class marketing, expand your products offers and consider sustainability measures to attract the younger fans. Know that you always have a supportive base for the older generations who will appreciate the hard work that deals with these young people.
