Pam Dillon, co-founder and CEO of Preferabli, explains why this new GenAI (Generative Artificial Intelligence) capability is a major breakthrough for operators looking to deliver a personalized experience to their customers using natural language – at scale.
What can the first GenAI version of Preferabli do?
Users can enter any wine in the world into our chat interface, and it will preferably recommend other wines with the same taste characteristics as the reference wine, noting the subtle differences. Additionally, users can enter any type of wine and get food pairing recommendations. The dialogue format allows users to ask follow-up questions.
How does it work?
Preferabli's GenAI in action – a template response to user questions is automatically generated
Preferabli built on large open source language models using a patented machine learning model. We develop individual user profiles based on user response to specific products, with up to 800 attributes per product depending on product complexity. A user signal can be in the form of a rating, purchasing behavior or search histories.
We trained our models using our own data, which includes hundreds of characteristics for millions of products. You can either use Preferabli GenAI's ability to get recommendations across our extensive wine database or customize it so it works with a specific retailer or venue's wine collection.
Why this advanced technology?
It's all about Preferably envisioning a world driven by individual preferences, using machine intelligence with a human touch. We bring both sides of the brain together in how our software works – applied mathematics and holistic thinking. We provide a real strategic advantage to those organizations that want to deliver truly personalized experiences.
Preferabli has created a proprietary database to develop hundreds of features for millions of products
Our GenAI functionality allows consumers to express what they like and have that signal begin a journey of discovery within any retail or hospitality brand. No other platform has our domain expertise or depth of quality data. Our GenAI capability greatly enhances any other platform that focuses on the preferences of its customers.
Machine learning in this highly nuanced area of taste preferences represents a new moment in technology. Our software expands the boundaries of what humans can do to create real, lasting relationships in the complex world of wine, beer, and spirits. Customers will buy products with new confidence, generating loyalty as a result.
Why is it so different?
Using a new form of machine learning protected by 11 patents, Preferabli was created by PhDs in physiology and applied mathematics, and the largest group of wine professors and master sommeliers in the world. We now have the most comprehensive proprietary database in the industry with hundreds of properties for millions of products. Omni-channel database, scalable by design, and as intuitive as a live expert.
Who uses Preferabli services?
Preferabli serves specialty retailers, grocery, hospitality and travel platforms, and DTC and distribution markets. We currently operate throughout the Americas and are expanding to the UK and Europe in 2024.
In the US, Fresh Market works with Preferabli
Preferabli has already captured the attention of major grocery, wine and spirits retailers, who recognize its potential to transform their operations and increase profitability. Favorite merchants are found globally and include such notables as The Fresh Market in Greensboro, NC, Harper's Club of Los Angeles, CA, and Wine Owners of London, UK.
Here's what they say: “The Fresh Market is proud to offer the most immersive in-store shopping experience anywhere that is grounded in joy, anticipation, discovery and special occasions,” says Kevin Miller, director of marketing at The Fresh Market. “It recreates the brand's in-store shopping experience online with a powerful learning engine that informs, entertains and personalizes responses to each shopper's queries. It's like having the world's best wine, beer and spirits experts in the palm of your hand.”
Christopher Hoyle, founder of Harper's Club, a US-based wine and spirits merchant, adds: “Working with Preferabli's technology from the beginning has been nothing short of exceptional. I feel like some sommeliers believe that AI and the technology surrounding it are likely to replace them while I see Preferabli's functionality as a huge value-add to our exclusive customer base. I firmly believe that Preferabli's patented algorithms are the best and most advanced in the adult beverage industry, and for any consumer product. Sensual.”
Preferabli also works with leading UK wine companies including Nick Martin, founder of Wine Owners, a specialist wine management and support company, who says: “We have worked with Preferabli for years as they have invested in building an exceptional database of wines and spirits that feature an elemental approach Records the basic elements of taste.
He adds: “We are now beginning to see what this approach can achieve; Create personalized recommendations based on individual preferences – the holy grail of sales because it gives consumers the confidence to make a choice.
To learn more about Preferabli and the new GenAI service, go to https://preferabli.com/.Preferabli is a business partner of the buyer.
