Wine producers and members of trade have to withstand a storm of pressure in recent years, including challenges of climate change, high production costs, organizational headaches and consumption associated with lifestyle changes.
However, many consumers continue to enjoy wine of all styles. The MINTEL Market Research Group estimated that the UK's wine market alone was about 15 billion pounds in sales in 2024, despite the decrease in total consumption.
'This is a difficult pass. Andrew Jefford, co -chair of the World Wine Awards (DWA) wrote in his column. decanter January 2025 magazine. 'It was with us 8000 years ago; Its quality was not better before.
However, it is very important for wine factories to do everything in their power to benefit from sales in a difficult market. In addition, pressure deficiency budgets means that the return on investment is very important.
One way with a clear record of success that extends over 20 years is DWA. As the largest and most respectable wine competition in the world, with more than 18,000 posts in 2024, DWWA has repeatedly showed that it provides a concrete effect for producers.
Consumers and commercial consumers know that the DWA medal is a reliable quality standard, thanks to the strict governance process in DWA, which includes approximately 250 prominent experts, specializing in a wide range of methods made in all corners of the wine world.
A shot: on the horizon of wine in 2025
Tax issues
In the UK, the system of luster -based alcohol -based duty will be extended to many wines that are still for the first time in February 2025, despite the severe trade pressure. The duty will also rise with inflation.
Although the duty of 11.5 % of ABV may decrease, it will rise on high -strength wine, and showed expectations from the UK's wine and spirit trade association in late 2024. He warned that this may lead to high prices of consumers in some cases.
Suppliers are working in place. Jimmy Aveneel, director of wine purchase at Bibense, said, decanter“Our sales teams actively share with our customers to trade to ensure the upcoming changes and their impact on wine lists. As is always the case, we will work together to create lists of wine lists specifically designed for balance and profitability.
Avenel added, “Our wine purchase team has spent more than a year in cooperation with the producers and invested in customer support systems and tools,” Aveneel added.
Pepandom's drawing below shows how the duty can affect the price of a wine bottle of 8 pounds with different strengths, although it is not an accurate science; Retaires and margins will vary.
However, Pepandom's fee shows how tax changes to the duty of a 8 -pound bottle of wine in February 2025.
Introductory Hadith
The definitions were a renewed focus in the United States, the largest wine market in the world, but it remains to see how President Trump's support for such fees will play wine.
Elsewhere, Trade Body Wine Australia recently said that the Australian wine had returned to the main export market in China on the mainland after the end of the punitive import tariff in 2024. It is early days, but this is a trend to see it in 2025.
Trend Hour: From Moderation to Bag in a Box
Trends and purchase habits differ by market, although moderation has been identified as a major movement of consumers in many countries.
Some producers have identified the appearance of alcohol and alcohol categories as an opportunity. Familia Torres said in Spain that it invests 6 million euros (5 million pounds) between 2024 and 2026 in a new, non -alcoholic cellar, for example.
On the main American market, Premium Wine has established its market share of low -price sectors. IWSR Market Research Specialist said last year that he expects this to continue. “More moderate consumers also seek to drink less but better.
Amid the general decrease in consumption in many countries, there is a continuous debate on how to attract more millennial sherbet and adults to wine. Sustainable signs can be important; IWSR research showed a greater percentage of ordinary wine in Gen Z and Millennium Generations in the organic wine associated with the United States with high quality.
In a separate report in November, IWSR said that new formats, such as Bag-In-Box, may help by attracting different drinking occasions.
WAITROSE in the UK has reported strong growth in both coordinates in general. “We want to change the narration about the packed wine,” said Emma Pinman, a Waitrose Wine buyer, in the latest report for sale and drink in the retail seller. “It can be installment.”
Four ideas to benefit from wine sales in 2025
1. Enter respectful wine competitions
Success in a prestigious international competition such as DWAA has the ability to inflate the broader efforts of the product to take advantage of sales in the high competitive market today.
Almost two thirds of the DWA applicants who responded to a conversation decanter A survey said that winning a medal led to “improving brand awareness and reputation.” Other advantages included high sales and help storm the target market.
In DWWA 2024, Bodegas Frontaura won one of the 50 best medals in APONUS Tempranillo 2018 from the Toro region of Spain. “This result (and) has created a distinctive seal of quality,” said the wine factory.
Winning with a medal opens new promotional opportunities, starting from the wine that is poured into the events of Decanter and Masterclasses to conversations with trade buyers and striking medal stickers on the bottles.
Since its establishment in 2004, DWWA and its expert judges – including Master Sommellers, Master of Wine and Top Prooofer Pounders – The regions, patterns, and lesser grapes are offered to be of greater attention, as well as defending excellence in the most firm areas.
The wine factory in Serbia Alexandrovic won gold in DWA 2024 due to Vožd Cabernet SAUVIGNON, Oplenac, šumadija-Great Morva 2017.
It has highlighted “reactions and recognition”, as well as increased wine clarity in the world. “Winning a gold medal has greatly strengthened our reputation and consumer confidence in our brand.”
2. Attending commercial exhibitions
The commercial exhibitions of the wine industry can be a great way to communicate face to face with both current and potential customers.
The seminars, taste and conversations often provide a valuable vision in the main trends, challenges and developments that affect the wine world.
It is also possible to arrange to drop DWA wine samples in decanter's Stand in the chosen commercial exhibitions, to make DWA's entry process easier.
The next commercial exhibitions include the next commercial:
Melissim biological: Montpellier | 27 to January 29
Barcelona wine Week: From 3 to 5 February DWA DROP-FF available
Paris wine (Vinexposium): Paris | 10 to 12 February DWA DROP-FF available
Vancouver International Wine Festival: February 22 to March 2
Prowein Germany: Düsseldorf | 16 to 18 March DWA DROP-FF available
Vinley: Verona From 6 to April 9
Prowine in Asia: Tokyo 15 to 17 April | Hong Kong, from 14 to 16 May Shanghai from 12 to 14 November
Vinexpo: America (Miami), from 7 to 8 May Asia (Singapore), 27 to May 29
3. Communication with wine tourism
The cellar doors visits can be a decisive part of a wider sales strategy for consumers, and has also shown a long period of wine factories in the United States or Australia.
It can also help in emerging areas. The UK Trade Authority has reported 1.5 million visits to the country's chrome farms in 2023, an increase of 55 % in 2022. “Make people to visit generosity is essential because it builds a real connection to the brand.”
The wine writer and travel expert in Tuscany Philipo Magnani recently wrote decanter Tourists were increasingly interested in the areas of the non -street path in Italy, along with the famous areas such as Parolo and Chante Classio.
Modern wine tourism is more than just opening gates for passers -by. Initiatives can range from wine restaurants and hotels and the club's tasting experiences for members to work with local partners to build and promote chrome chrome paths.
The last global conference of the United Nations on wine tourism has been highlightedThere is an increasing demand for tourism driven by experience, as visitors not only search for wine taste, but to communicate with people and places behind them. ”
Other major conference topics dealt with ways to make tourism more sustainable and adopt digital technology.
4. Communication and innovation
Finding ways to communicate with consumers in a changing scene was a major topic identified in a new report issued by the Prowein, which worked with Geiseenheim University to wipe 1,300 international wine experts.
“The wine industry is at a pivotal crossroads,” said Professor Simon Fearoor, head of the Institute of Wine and Beverage Beverages at the University of Jessenheim, in the Broen Works report for the year 2025.
It will be necessary to develop new products and find innovative communication strategies to ensure competitive wine residue against other drinks. As for creating the value of the sector, it is important to continue to transfer the benefits of distinguished products to consumers today and the next generation.
Social media has ever made wine factories communicate directly with trade agents, consumers and potential visitors all over the world.
Although there is no one approach that suits everyone to take advantage of wine sales, winning a medal in DWA provides a solid basis for building such conversations. Do not miss the opportunity to enter DWA 2025.
Main dates for DWA 2025:
February 28: The deadline for the delivery of unified shipping (The deadline for the late entry on March 12 Only applies For warehouses in France, Spain, Italy, the United States, Australia and Chile).
March 18: Entry, payment and direct delivery.
May 6 to May 17DWWA.
June 18DWA 2025 results announced on Decanter.com.
