While Tarif Talk has threw a shadow on wine trade, some see the opportunity to disturb – and an opportunity to reset how wine is sold, shared and experienced.
Of course, the definitions have dominated the main headlines through the international wine trade in recent weeks. After the decision of former US President Donald Trump to impose comprehensive duties on imported goods, including wine and producers throughout Europe and beyond, they are preparing for sales, supply chains and price points.
However, in another exciting policy, Trump has now reduced many proposed duties. DB stated yesterday that although the rate of tariffs on Chinese goods is scheduled to jump to 125 %, fees on wine and lives will be reduced from most parts of the world significantly. The move provided a degree of relief to trade international drinks, although uncertainty, of course, is still high.
But amid the landscape of noise and volatility, there is still room for optimism. The sounds of the industry began to convert the conversation from controlling the damage to thinking forward: What can the wine world do to adapt, develop and maintain its importance in this constantly changing commercial environment?
Stories novel: More important now than ever
For some, the answer does not lie in pressure or political quarrels, but in telling stories.
Andrea Moradi, from the wine venearium in Florence, believes that the current climate requires a more complex personal approach than experience:
“The definitions are not a good news, especially for wine in a low to average price, where price sensitivity is high. The iconic wine that can be accessed such as Chianti, SOAVE and Frascati feel pressure, while developed buyers remain steady and Proseco continues to challenge directions with the increasing demand,” says DB.
“But the real issue is not just a tariff, it is a state of broad uncertainty that political instability drives in the United States, which affects wine and tourism sales.”
In response to her response, Moradei says that many smaller Italian producers rethink their dependence on traditional distribution networks and turn towards direct models for consumers (especially those that combine wine sales and overwhelming experiences.
“Personal choice, delivery from door to door, and real estate experiences help maintain value and build permanent customer relationships,” he explains. “In the climate of today, not only the sign that sells, it's the story, the people and the feeling of a place behind every bottle.”
Reaching the next generation
The shift towards focusing more on telling stories with broader industrial talks on brands, sharing and change generations. Miles Bell, CEO of the UK's wine and soul association (WSTA) recently stressed the need to communicate with younger consumers, not only for sales resistant to the future but to ensure that wine continues to compete with spiritual drinks, beer and RTD in an increasingly crowded drink area.
“People are drinking less, but they are better drinking alcohol. In the UK, alcohol consumption has decreased by 20 % over the past twenty years. This trend is unlikely.”
His advice? Simplify the message. “There are many products in which people talk in a great detail about the process of making wine, generosity, and terroir. If you want to drink younger consumers as possible, the largest possible number of wine and fans in the future, then you need to make it much easier for them.”
With trade dynamics continuously, emerging technology, and advanced consumer habits, the beverage industry face challenges – but also opportunities. Bell also said: “If we can apply some smart marketing minds to really simple messages, the effect may be very big.”
Careful optimism for California
While the retreat from the non -advanced tariff has reduced some of the most urgent concerns among international producers, the last volatility has left its mark. However, in some corners of the United States, there is cautious optimism.
“There is a possible aspect for us here,” Nicholas Miller, Vice President of Sales and Marketing of Miller Family Wine Company, told Business Insider. “The American wine industry has been in a course of increased exposure over the past two years. But this was also when there was a large global market.”
Miller suggested that Trump's previous plan to slap the blanket fees by 10 % on imported goods, which rise to 20 % for major exporters such as Italy and France, could have “settled the stadium” for local producers. While much of this threat has now retreated, the re -calibration of global trade has sparked new discussions on local opportunities.
“If the customs tariffs are already slowed and made them less competitive, I can see that there will be a climbing side of the local wine in this case,” Miller told Business Insider.
Although extensive Premium producers may remain dependent on export and the lower degree players are fully pressure, it seems that the so -called “Sweet Spot” is for medium -range producers, especially those who were rooted in tourist points such as the Central Coast in California.
“If people pull their strands because of their fears about the economy,” said Scott Paul, the owner of sustainable wine tours in Santa Barbara for eating European regions.
Paul added that during the epidemic, the region witnessed a rise in visitors, “They realize that we have some extraordinary wine here really offer the same type of quality or even higher quality” from their European counterparts. “Thus I think this might be a new introduction point.”
Related news
Saint-émilion 2024: Tasting notes
Is the cultivation of chrome regeneration is the answer?
Abruzzo Consorzio
