Magstec has entered into an official agreement to acquire Enotria & Coe, one of the most prominent wine distributors and spiritual drinks in the United Kingdom, stressing its goal to become the “prominent resource of the country for trade”.
The deal combines lucky players in the landscape of wine and spiritual drinks in the UK and represents a prominent moment in the development of specialized drinks sector. Enotria & Coe and Majestic Commercial – the current B2B section in Majestic – will continue to work as independent companies.
ENOTRIA & COE was founded in 1972 by Remo Nardone as Enotria Wines, and has grown to become one of the most respectable distributors of excellent wine and lives in the country. With more than 300 products in its portfolio-including more than 200 of the exclusive agency's conditions-it is considered GUCHO, Rick Stein, Hotel du Vin/Malmaison, Bancone and L'NClume among its clients of blue hospitality.
The company has grown over the past two decades, through the acquisitions such as Wheler Cellars (2008), Great Western Wine (2010, is now trading with Great Wine Co) and COE Vintns (2015).
Strategic suitability and cultural alignment
The Majestic acquisition process is expected to enhance its presence in trade, the part in which its commercial division has already registered a double growth for three consecutive years. Added the Enotria & Coe offer, which focuses on focusing, aims to enhance both ability and suggestion-create what Majestic calls “the best and distinct service in its class.”
Although the two entities will be distinguished from the operational point of view, there is an intention to explore the supplementary logistical models to enhance the service for trade. For example, some Enotria & Coe customers can benefit from loyalty via the Majestic retail network at the country level – each of which is equipped with their delivery fleet – while selected majestic commercial accounts may be better provided by the central distribution capabilities of Enotria & Coe. Any such integration will be designed to improve efficiency and support a specially designed service for individual customers.
It is very important that relations with producers are expected to remain unchanged. Both companies will continue to manage their own suppliers independently, while maintaining the current major contacts and protecting the safety of their wallets. The breadth of producers in Enotria & Coe is an essential part of the logical basis for acquisition and will be protected accordingly.
The team is also seen in Enotria & Coe as an integral part of the future of the joint group. Their experience, the depth of commercial knowledge and long -term customer relationships are essential, and the current leadership is expected to remain in effect to help lead the next stage of growth.
John Cole, CEO of Majestic: Commenting:
“We are pleased to enter an official agreement to obtain Enotria & Coe. It is a work that we competed against us and like it for a long time, with a proposal of quality and cultural values that are greatly in line with what we are already doing in a majestic.
Julian Moumen, CEO of Enotria & Coe, added:
“This group is great news of Enotria & Coe colleagues, customers, our business and our aspirations in future growth. From the initial approach and subsequent discussions with Majestic, it was clear to me that there is a lot that we should admire in their business and growth.
Complementary strengths and future investment
Since the Fortress Investment Group collection in December 2019, Majestic has renewed its commercial focus and strategic priority, as the commercial section is now the fastest field of business growth. In 2024, this year, Majestic Commercial was named for trade at the Drinks Business Awards Awards-in recognition of an increasing place in the UK trade.
The acquisition is expected to open new opportunities for investment in technology, individuals and service, with both partners continuing to serve the distinguished customer bases under their current names.
The full details of the agreement remains a completion, which is expected in the coming weeks.
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