Berry Bros. is scheduled to open. & Rudd, the historic British wine dealer preferred by the royal family, its first American store in Washington, which represents a great expansion with the high demand for British luxury traditional brands across the Atlantic Ocean.
The company was established in 1698 and a royal memorandum was held since the time of George III, and the company is famous for its deep connection to the British Foundation and its reputation in wine and beautiful spirits. Although it works internationally with offices in Hong Kong, Singapore, Tokyo and London, this new project will be the first physical presence of retail in the United States.
A spokesman for Berry Bros. confirmed & Rudd: “This represents a milestone in our international growth and we look forward to serving a broader community than customers throughout the United States.”
The decision to expand the United States reflects an increased appetite among the wealthy Americans of British handicrafts, aristocratic traditions and royal ties. Luxury names such as Fortnum & Mason and Holland & Holland witnessed a strong traction in the United States, as it recently reported a five -fold increase in American sales thanks to the demand of wealthy customers in states such as Texas.
“There has always been a long -term estimate of the brand in the United States,” said an executive in the Netherlands and Netherlands recently. “The wealthy people love English aristocracy, the royal family and our ties with them. This link is a very romantic idea for many wealthy people.”
The timing of the expansion also comes amid the high temperatures between the White House Trump and the government of the Labor Party to Mr. Kerr Starmer. In February, the Prime Minister expanded an official state invitation to Donald Trump on behalf of King Charles, during a meeting at the White House praised by the diplomatic “love”. Starmer later described the commercial deal in the United Kingdom and the United States as a “wonderful and historic day”.
However, many UK companies continue to face export challenges, with 10 percent of customs tariffs remain on many goods that are sold in the American market.
At the local level, Berry Bros. struggles. & Rudd with pressure on margins of the high national insurance contributions to the employer and a wide range of new tax obligations, including the expanded responsibility for the product and the repair of alcohol duty in the government.
In January, the company announced plans to reduce about 30 role of a workforce of 400 people. CEO Emma Fox referred to “very difficult global market conditions” and increased operational costs as the main drivers behind the discounts.
She said: “Like many companies, we have to make some very difficult but necessary decisions in the face of very difficult global market conditions, as well as the pressure of great cost, high inflation and recent increases in NI contributions.”
A senior executive in this field has warned that these pressures are now forcing the UK wine companies to search abroad to grow. “The beautiful wine work started out of the United Kingdom,” said CEO. “It is not exaggerated, everyone is despair. No one can invest. Everyone leads them to abroad.”
As one of the most prestigious names in the world of beautiful wine, berry bros. & Rudd's FORAY in US references not only confidence in American demand – but also a potential axis away from an increasingly non -hosting business environment at home.
