Lanchester Wines, the UK wine distribution arm of the Lanchester group of companies, has launched a premium brand development company called Vintrigue.
Specializing in connecting family-owned wineries to the UK market, Vintrigue's mission is to identify premium, family-owned wine producers and present their wines to the UK consumer in eye-catching and relevant packaging.
“Many other sectors are leading the way in packaging and design innovation, and consumers appear to be adopting these trends more readily across other food and drink categories,” says Richard Thorburn, commercial director at Lanchester Wines. “It is encouraging to see more producers and importers pushing forward in label design.” Commercial and packaging, they offer high-quality wines in packaging that stands out from the shelves and lingers in the memory.
Recognizing this global trend, Lanchester Wines has teamed up with specialist branding agency Daemon and Genius, headed up by Catherine Monahan, to launch Vintrigue.
Vintrigue brings together leading wine sourcing, wine marketing and sales experts with consumer trend forecasters and brand developers to create a portfolio of wine brands specifically designed with consumers in mind. These new brands reflect the character of a new business and aim to bring excitement and adventure to UK wine shelves and wine lists. The range includes both still and sparkling wines.
Liquor
Ten Pound Poms: Ten Pounds for a New Life on the Other Side of the World! The original “Ten Pound Poms” was seduced by the allure of a bargain boat ticket to a new life. Under the Assisted Passage program between 1946 and 1972, more than a million “ten pound poms” emigrated to Australia, paying a nominal £10 for the long sea journey south.
This brand is about living life to the fullest, experiencing new things, new places and striving for the best – in oneself and in the quality of what one does and buys.
With hallmarks representing the era, the collection includes: Coin Creek Cabernet Sauvignon 2014; Limestone Coast Chardonnay 2015 and Claire Valley Shiraz 2015. RRP £8.99 to £9.99.
The Speakeasy Club: The Speakeasy of the 'Roaring Twenties' was a place of whispered passwords and secret handshakes to usher you into the secret world of illegal drinking dens where liquor, music and dancing competed in the face of prohibition.
We keep the spirit of breaking the rules alive, by bringing to the consumer some of the best kept secrets from artisans, mixologists and winemakers around the world.
The packaging design embodies the flavor of the Prohibition era, a vintage Art Deco look mixed with modern elements. Cabernet launches our Speakeas
“Poster Girl” while the Malbec label talks about the underground tango movement in Buenos Aires in the 1930s. The wines consist of a range of premium, award-winning producers: Carnesse Creek Cabernet Sauvignon 2014; Malbec 2015 Proemio Vineyards, Mendoza; Barrel Fermented Chardonnay 2015 O'Neill Vintners, California; Pinot Noir 2015 O'Neill Vintners, California. RRP £7.99 – £9.99.
Quilimari – A collection of wines inspired by the legend of Chile's Quilimari with stunningly beautiful and detailed labels that tell the story of Quilimari and lost love: Syrah 2015; Chardonnay 2015; Sauvignon Blanc 2015. RRP £7.99.
Vintrigue – A contemporary collection of wines designed to suit modern tastes and packaged in a brand that sums up everything Vintrigue stands for: White Zinfandel, California, and Moscato Colombard Riesling, California.
Gothica Prosecco – A prosecco brand from Italy with a gothic touch, produced by Vincula Abbazia. The packaging is aimed at female customers and showcases a subtle intersection of mystery and fantasy, where the art of elegant modern tattoo style meets Italian style and design. RRP: £7.99
About the Lanchester Group of Companies
Five companies make up the Lanchester group of companies covering different areas of expertise in the UK wine sector and its supporting industries – Lanchester Wines, Greencroft Bottling, Lanchester Gifts, Lanchester Energy and Lanchester Property.
May 10, 2016 – Drinks Report Editor Felicity Murray
