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It may seem to start a business in an industry, as wine seems to be a hard challenge. However, Johnny Ingelis, co -founder of Windrops.com, has witnessed the UK -based wine delivery service that links customers directly with wine makers, gaps in the market. Today, his company talked about the way we buy wine, using technology to cut brokers and transfer savings to consumers. What has started with a desire to disable the current situation is now a quick -growing work that creates waves in the UK wine industry. The UK's businessman signed with Angles to hear more about what he inspired to start Winedrops, the challenges he faced early, and how his work moves in the current economic climate. His story is the story of innovation, flexibility and real passion for improving the experience of buying wine.
Johnny's journey started with a simple but strong note about the wine industry. Despite the increasing popularity of wine, the trade itself has not evolved much over the years. “The wine industry has not changed much since the likes of naked wine and Vivino,” he says. “Although it is a large part of the lives of many people, the wine trade is behind other industries.” Ingelis knew that there should be a better way to buy wine – a way to take advantage of technology to simplify the process and provide a better value to customers.
“We have seen a great opportunity to take advantage of the new technologies to create a smooth wine purchase experience that cuts brokers along the way,” explains Ingelis. “Our organs get the same wine like anyone else – much cheaper.” The idea was simple: cut traditional retail marks and provide consumers with the wine they love at a price that they can bear.
It was not only about wine, though. It was about the experience. “We wanted to make the process easier and easier, and in the end more at reasonable prices,” he added. It was this vision that prompted Engelis and his team to start Windrops- on converting the traditional wine purchase model into something more modern, focused on the consumer, and costly effective.
Like any businessman, Ingelis faced many obstacles in the early stages of work. One of the most difficult challenges? Classic “chicken and glass” problem. “You can not only get great prices if you make large sizes, and you can only do big sizes if you get great prices,” reflects incelis. Initially, he and his team had to take great success on their margins to produce business. The difficult birth control pills were to swallow, but Engles knew he was necessary. “In the beginning, you just have to take a strike and sacrifice the total margin to take out business,” he says. “This can be really difficult, and puts you under great pressure from friends and family to abandon it and” get a real job. ” Doubts were real, but Johnny and his founders were focused, confident of the process and the belief in the long -term capabilities of their idea.
“There is no abbreviation for success,” continues with Inglis. “You have to put in hard work and go through difficult moments. But if you adhere to it, the reward comes.” This design is to overcome adversity, one of the main factors that helped Winedrops succeed in a competitive market. In recent years, the United Kingdom has faced economic turmoil, and the wine industry was not immune to these transformations. With high costs and consumer confidence lower, many companies feel a tank. But Engelis and his team found ways to adapt to these difficult times. “Consumer confidence is low, and the cost of living has struck people through income brackets,” Ingelis notes. “People feel the poor, the most tax imposed they can remember. All we do in Winedrops is directed towards making people less than prices and more value for money to combat these feelings.”
For Windrops, this means staying loyal to their mission of providing high -quality wine at reasonable prices. With many consumers feeling the growing cost of living costs, the company's value proposal was never more relevant. “Our goal is to make sure that people are still enjoying the great wine without the need to break the bank,” Ingelis explains. By getting rid of brokers, Windrops provides a more cost -effective alternative to traditional wine retailers.
In an industry like wine, where tradition works deeply, it may be easy to engage in the current situation. But Angles knows that staying forward means constantly creating and looking beyond the trends of industry. “To stay older than your work, you have to look abroad,” he says. “It is not a good idea to look at the trends in the wine trade, because once they see it, then I was after that.” Instead, Windrops uses advanced technologies, such as artificial intelligence and automation, to stay at the top of the curve. “We use platforms such as X and ChatGPT to stay on its feet from the latest technological developments, and to take advantage of artificial intelligence in particular to reduce costs and improve the user experience of our members,” explains the Inglis. By embracing new technologies and survival, Windrops has placed itself as a brand to think about a traditional industry. This technical approach to the technical material not only helps to reduce costs, but also enhances customer experience, which makes buying wine is more convenient, efficient and easy to use.
In a hybrid work environment, building a strong company culture is more important than ever. Johnny Maksoud in culture in Winedrops, which guarantees its root in common values, cooperation and accountability. He says: “We have full group calls, and make sure everyone compensates properly for their work, and they have strong values for the company.” “Ultimately, the largest driver for the company's culture is to employ the right people – and we carefully do the candidates who share the same values.”
By focusing on bringing the right people and enhancing a sense of society, Johnny and his team were able to build a culture that drives success. “We have set high standards and do not expect anything less than excellence,” added Engilles. “When you employ people who are in mind and your values, it creates a positive and stimulating atmosphere that causes everyone to perform their best.”
When I asked Johnny to advise anyone who is thinking about starting a business today, his response was inspiring and practical. “It was not a better time to start business,” he says. “With developments in artificial intelligence, you need less money and support more than ever to get something from the ground. We are witnessing the renaissance of” ideas “. I have made artificial intelligence an improper implementation, so if you are creative and noticed a problem, I got the main components of success.”
A clear Engels message: In today's developed world today, success is more than just a great idea. It comes to benefiting from technology, taking bold measures, and staying focuses on providing value to customers. For anyone looking to launch a business, his advice is relaxing and starting implementation – because there was no better time to do so.
This trip with Windrops is an ideal example of how the new perspective and willingness to embrace change leads to success. By combining technology, innovation and commitment to providing the best value, Windrops is the reshaping of the wine industry, one bottle simultaneously.
